Looking for a scholarship that’s different from the rest? The Taco Bell Live Mas Scholarship doesn’t care about your GPA or test scores. Instead, they want to know about your passion and what makes you unique. You could win anywhere from $5,000 to $25,000 just by sharing your story.
What is the Taco Bell Live Mas Scholarship?
The Live Mas Scholarship is Taco Bell’s way of helping students pay for college or career training. Unlike traditional scholarships that focus on grades, this one is all about your passion, creativity, and dreams for the future.
Since 2015, Taco Bell has given away millions of dollars to students who dare to live their passion and break the mold.
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How Much Money Can You Get?
Taco Bell awards scholarships ranging from $5,000 to $25,000. The exact amount depends on when you apply and which round you’re selected in.
There are multiple application periods throughout the year, giving you several chances to win. The money can be used for any type of education including two-year colleges, four-year universities, vocational schools, and trade schools.
Who Can Apply?
To qualify for the Taco Bell Live Mas Scholarship, you need to:
- Be at least 16 years old
- Be a legal U.S. resident in one of the 50 states or Washington, D.C.
- Be planning to attend or currently attending an accredited post-secondary institution
- Not be required to provide parental information on your FAFSA
That’s it! No GPA requirements, no test scores needed, and no essay length requirements. This scholarship is open to high school students, college students, and even adult learners going back to school.
How to Apply
The application process is super simple and creative:
- Go to the official website at https://www.tacobellfoundation.org
- Click on “Apply Now” during an application period
- Create a short video (2 minutes or less) showing your passion
- Fill out the basic application form
- Submit your application before the deadline
Your video should answer the question: “What is your passion and how will you use it to change the world?” You can film it on your phone, use animations, create a presentation, or get creative however you want.
Application Periods in 2026
Taco Bell typically has multiple application rounds throughout the year. The usual schedule includes:
- Round 1: January to February
- Round 2: Spring application period
- Round 3: Summer application period
- Round 4: Fall application period
Check the official website for exact dates because they can change each year. Each round gives you a fresh chance to apply even if you didn’t win in a previous round.
What Makes a Winning Video?
Here’s what the judges want to see in your video:
- Authentic passion that shines through
- Clear explanation of what you care about
- How you plan to make a difference
- Your unique personality and creativity
- Genuine excitement about your goals
Don’t worry about fancy editing or professional quality. They care more about your story than your video production skills. Be yourself and let your passion show.
Tips for Creating Your Video
Want to make your application stand out? Follow these tips:
- Be genuine and authentic, not what you think they want to hear
- Show, don’t just tell. Give examples of your passion in action.
- Keep it under 2 minutes but use the time wisely
- Speak clearly and with energy
- Make sure the lighting and sound are decent
- Practice a few times before recording your final version
- Have fun with it and let your personality shine
What They’re NOT Looking For
Avoid these common mistakes:
- Don’t read from a script in a boring way
- Don’t focus only on needing money
- Don’t copy what other winners did
- Don’t go over the 2-minute time limit
- Don’t submit a video with poor audio where they can’t hear you
- Don’t be generic or vague about your passion
Selection Process
After you submit your application:
- Taco Bell reviews all applications for each round
- They select winners based on passion, creativity, and impact potential
- Winners are contacted directly
- Scholarship money is sent to your school
The whole process takes a few months from application deadline to winner announcement.
Why This Scholarship is Different
What makes the Live Mas Scholarship special is that it truly levels the playing field. You don’t need perfect grades, high test scores, or a long list of activities.
Maybe you’re passionate about art, music, cooking, helping animals, technology, fashion, or something completely unique. Whatever it is, if you can show your genuine passion and how you want to make a difference, you have a real shot at winning.
This scholarship is perfect for students who might not qualify for traditional merit-based scholarships but have big dreams and real drive.
Can You Apply Multiple Times?
Yes! You can apply during every application period. If you don’t win in one round, you can try again in the next round with a new video or an improved version of your original idea.
Many winners applied multiple times before they won, so don’t give up if you don’t get it on your first try.
Start Your Application Today
The Taco Bell Live Mas Scholarship is one of the most accessible scholarships out there. With no GPA requirements and multiple chances to apply throughout the year, this could be your opportunity to get money for college.
Think about what you’re passionate about, grab your phone, record a 2-minute video, and submit your application. Your passion could be worth up to $25,000.
Official Website: https://www.tacobellfoundation.org
Live mas and good luck!